Shared language glossary - what to say to people and organisations without Basic Online Skills

There’s already so much going on to help people and organisations in the UK get connected. Trouble is, it can be tough to know what to say and time consuming and costly to find out; plus, we’re all saying different stuff.

Recent research identified the language and imagery that appeals to people, small businesses and charities. Brimming with insights about what works for who, when and why – and crucially, what doesn’t – here's a glossary of the highlights.

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